In response to the pressing issue of childhood obesity in Jamaica, a dynamic new initiative, “Wait, Weigh It,” is set to launch, empowering families towards healthier living. This innovative campaign, designed specifically for parents and children aged 6-12, aims to tackle the challenge of obesity through education, engagement, and celebration of Jamaican culture.
Objectives:
The overarching goal of the “Wait, Weigh It” campaign is to combat childhood obesity by:
Educating families about the importance of balanced nutrition and regular physical activity.
Empowering parents and children to make healthier lifestyle choices together.
Celebrating Jamaica’s rich cultural heritage, integrating traditional recipes and activities into the campaign.