MoneyWi$e Ja is a financial empowerment campaign focused on building the confidence of Jamaica youth in their current and future Financial Situations. The project takes a two-part approach with a 1 month Instagram campaign and a 3-hour workshop. The Instagram page @moneywiseja offers engaging and edutainment content through the use of informative material and Penny Sense the official face of Money Wi$e. The workshop however takes an alternate approach to Financial Education and invites open discussions on Personal Finance with topics ranging from Self-worth vs Networth and Investing in You, Investing in the future.