The campaign promotes road safety among young and experienced drivers and focuses on key issues such as speeding, distracted driving, and driving under the influence. The campaign will feature interviews with road safety experts, and road accident victims, and a symposium to capture the true essence of road safety.

Some project content has been shared on the social media platform Instagram page, @roadsafetyawareness101. The campaign aims to encourage drivers to adopt safer driving habits and create a culture of responsible driving in the community.