‘A Gift of Life’ is an awareness campaign designed to influence social change and educate Jamaicans on the issue of organ donation in Jamaica. To achieve this, the campaign employed the use of the social media platform: Instagram; an online website, as well as host a live booth for the dissemination of information. The aim of this campaign was primarily to fight against the negative stigma associated with organ donation. It also aimed at using public education to galvanise support for the transplant units already functioning across our island Jamaica.